Hard parts. New demands. Important choices.

Coaching by Jord Cuiper

Trusted by 500+ professionals worldwide

Nice to meet you.

I’m Jord. Over the past ten years, I’ve sat across from 500+ people navigating defining moments in their work and lives. From new roles and growing ambitions to hard chapters and fresh starts.

Jord Cuiper

My work, in 30 seconds.

I work with people across every corner of the professional world, from founders and executives to managers, consultants and business owners.

My job is to help you recognise what your situation asks of you, and build the clarity, skills and systems to meet it.

Behind that are 10,000+ hours of coaching, shaped by psychology, building three companies, years of endurance sport and my own experience of loss, illness and starting over.

The situations people bring to me.

Your work or life starts asking more of you, or you realise you want something else from it. Either way, carrying on as before starts to come at a cost.

    • Finding your feet in a more senior role.
    • Navigating the next stage of growth.
    • Moving from doing the work to leading others.
    • Balancing parenthood and a demanding career.
    • Feeling stretched thin by competing demands.
    • Losing control of your time and priorities.
    • Struggling to delegate and let go of control.
    • Seeing work take a toll on your health and relationships.
    • Questioning the life you’ve built.
    • Realising your priorities are changing.
    • Feeling torn between security and a new direction.
    • Feeling stuck and unsure what to do next.
    • Feeling capable and ready for more.
    • Taking on something bigger than you've done before.
    • Struggling to follow through on your plans.
    • Playing it safe when you want more.
    • Dealing with a difficult conflict.
    • Picking yourself up after a major setback.
    • Adjusting to circumstances you never anticipated.
    • Navigating a crisis that changes everything.

What we work on.

Your situation determines where we begin. From there, we identify which areas require attention and develop what’s needed.

Your situation

Click to explore

Understanding the situation, the patterns at play and what needs attention.

Clarity
Understanding the situation, the patterns at play and what needs attention.
Capacity
The capacity to meet demands and manage your energy across work and life.
Direction
Clear goals, defined priorities and principles to guide your choices.
Agency
Taking ownership, making choices and following through on commitments.
Leadership
How you lead yourself, work with others and navigate difficult situations.
Structure
The systems, agreements and practices that help you work more effectively and protect what matters.
Coach
System
Client

How we work together.

I combine coaching, mentoring and consulting to go beyond talking through challenges and help you design and implement new ways of operating.

Behind this sits a client intelligence system I built. It connects what comes up across our sessions and supports the personalised reports, exercises and frameworks I prepare for you.

In their own words.

Jord at work at his desk
A helicopter over the wetlands in Botswana
Jord with a group in the mountains
Jord running on a mountain trail

A bit of background.

At 24, I founded Fanly, my first tech company, and grew it into a multi-seven-figure business. Four years later, a near-fatal health crisis forced me to step down as CEO.

In many ways, that chapter reflects the life I’ve lived so far. I've been fortunate to experience some of life's greatest highs, and I've also lived through loss, failure and experiences that no one should ever have to endure.

Both have taught me a great deal about myself, other people and what matters.

In 2017, I began rebuilding my health, my life and my work from the ground up. I moved across the globe, worked with world-class coaches and studied psychology, and turned years of mentoring into a coaching practice.

That period shaped much of how I live and work now.

Today, I live in Cape Town and work with clients in more than 20 countries. I also co-founded Ara II, a digital coach for everyday moments.

Outside work, you'll usually find me in the mountains, training, exploring or enjoying quieter days with my partner, close friends and our dog, Suka.

Once a year, I also take a small group of clients into the wilderness for a leadership expedition.

Let's talk.

I work with a maximum of eight individuals at a time, with engagements ranging from two to twelve months.

If you're considering working together, leave your details below and I'll get in touch to arrange a 60-minute introductory call.

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